NavicaterNavicater
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Marketing

Marketing & Growth Generalist

Infopark-Kochi, Kerala, IndiaFull-timeOn-site

We are looking for a growth-oriented marketing generalist who can own outreach, storytelling, and community engagement with minimal micro-management. You’ll be our first marketing hire — leading the way across content, channels, and experimentation.

About the role

We’re looking for a hands-on, creative, and data-aware Growth Marketer to help us take Navicater — our newly launched maritime platform — to the next level. You’ll lead early-stage marketing efforts, build content pipelines, spark community conversations, and test growth loops that scale.

This isn’t just a marketing job — it’s a mission. We’re building something meaningful for a traditionally underserved community. Apply only if you are excited by grassroots traction, wearing multiple hats, and having direct impact in fast-paced, high-stakes environments.

Channels & Tools You'll Work With

Content & Organic: LinkedIn, WhatsApp, Facebook, Instagram, Blog, Email
Campaigns: UTM, Firebase, Micro Paid Ads
Design: Canva, Figma (basic)
Analytics: Google Analytics, Firebase, App Store Console
Community: Ambassadors, Groups, Referrals

Nice to Have:

  • Experience in early-stage or B2C tech startups
  • Familiarity with maritime, industrial, or niche user communities

What you'll bring

  • Bachelor's degree in Marketing or in related field
  • Experience in digital marketing, content, or growth
  • Strong written communication and storytelling skills
  • Comfortable using analytics to guide decisions
  • Experience running campaigns across at least 2–3 channels
  • Self-starter who can prioritize, test, and adapt without hand-holding

Skills

FigmaAdobe Illustrator Video EditingImage Editing